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2006 - The beginning!

Two young Dutch entrepreneurs decided to start selling products online on different sales platforms.

2008 - First online store

The business was going well, so it was time to start our own platform for selling. That year, our first online store was launched in the Netherlands.

2012 - First distribution centre

Several years later, we opened new offices in the Netherlands along with our very first distribution centre.

2013 - Launching in Australia

Sometimes, the greatest new opportunities are on the other side of the world! We opened up an online store in Australia.

2013 - New brand, new product line

Spreading joy into homes has been our biggest inspiration.In 2013, we started producing our own branded products and announced the VidaxL brand. Our name comes from: 'vida' for 'life', and 'XL' for living life to the fullest.

2015 - Online stores in 30 countries!

In 2015, we reached a big milestone. We'd gone from a business of two to a global e-commerce business selling in 30 countries. All thanks to our customers!

2016 - Launching in the USA

Selling in the USA was a natural step forward on our adventure, after spreading our services across so many countries already. In 2016, we opened an online store in the USA.

2017 - dropshippingXL

We introduced the dropshippingXL program to help others who want to run their own business. Members can easily grow their businesses while we take care of the logistics.

2019 - Own factory

Until this year, we'd turned to other businesses for production, but we had wanted to make our products ourselves for a while. Finally, in 2019, we began to manufacture our own goods in our own factory.

2020 - Sponsors of a football team

The Netherlands is, without a doubt, a country that loves football. Being a Dutch company, we thought it would be only right to sponsor VVV-Venlo, a local football team.

2021 - Distribution hub

Our operations needed an upgrade to keep up with our growth. We opened up a distribution hub in Poland where a lot of our traffic can go through.

2022 - New adventures!

2022 was a big year for us. Our staff was meeting up at our offices again, and we celebrated the opening of new stores in Japan, the United Arab Emirates and the Kingdom of Saudi Arabia.